The Nigerian fashion industry took a new turn after Covid 2019/2020, from us having mostly bespoke/couture brands, less access to authentic pieces to the coming of more streetwear/ready to wear brands and highend retail stores.

The first step to the downfall of this “booming” industry in my view would be Competition.
In Corporate entities, it’s typical to set aside your competitors and try to outwork them.. but in the creative industry things don’t work that way. We aren’t making products, visuals or art to out shine the next brand, rather we design products for communal, cultural, artistic, commercial expressions as well as innovative solutions.

The fashion houses you see today like Louis Vuitton, Supreme, Stussy, stone island etc were all built ages ago for the love of garments, community, artistic expressions & products that stand the test of time not the need to outshine one another..

It’s blissful to see the impact contemporary Nigerian/African fashion has on our socio economic growth as a continent. let’s not bring all that crashing down because “you want to be 1st in the class”. There is no peak to creative expressions. ideas & creative expressions are endless. It all boils down to how your ideas are of value to the Continent.

It’s a Marathon not a Sprint and this marathon never ends..

Fit – @ylcollectives_ @tuffworld__
Styling – @tuffblocc
Photographed by @specialsomi