I developed the artists brand identity, also translated that into his visuals & styling before the launch of his twin project “close to me & far away”
Personal Brand Management
Consultation
LB live music -
Bella shurmda -
I interpreted this ideas he had for his brand via a style board for his brand identity whilst also working with his creative director to make sure the brand concepts are in line with his vision.
Creative Direction
LB live music -
I oversaw the visual direction, production & style direction in Lagos & South Africa for his last twin project “close 2 me ft perruzi “ & “far away”. This gave his brand a facelift, giving his brand a more global appeal.
PR / A& R
LB live music -
I A&R ASAKE’s first official release “Lady” which is still a fresh sound till infinity
I also A&R kingperry’s YKTFV ft psycho yp, transitioning the dancehall artist into a versatile drill artist.
Fashion Design & Styling
Wande coal -
I handled the styling for his last album cover “legend or no legend”
Chike -
I handled the styling for his debut album cover “boo of the booless” from design concepts to the styling for that project.
Young Jon -
I styled & designed his EP cover for “Love is not enough”
Poco Lee x Monster energy -
I designed and styled custom pieces for his brand ambassadorship unveiling in 2025
Rema -
I handled his styling in custom pieces for his Jimmy Kimmel live performance & “ginger me” music video along with other projects which transitioned him from a teenager into a young adult.
Asake -
I handled his branding & personal styling from 2018 – 2022 with notable projects like “Yan Yan”, “Omo Ope” & “Sungba”
Bella shurmda -
I’m currently handling his style direction for his brand refresh transitioning him from core street style to an urban Global artist & CEO
Pheelz -
I’m working with Pheelz transforming his brand from just a creative artists into a fashion icon as well.
- Visual Presentation -
I’ve worked on various visual presentations for Tuff world, high fashion style campaigns etc.
Business Brand Management Services
Consultation
Only Rare Atelier; I served as a guide to launching the brand into the fashion space. From ideation to manufacturing & brand presentation for their bespoke & ready to wear line.
Go crazy – I worked with the brand owner to develop the brand’s logo designs to product development. Sourcing the perfect store for the brand & executing the brands launch in January 2023.
Creative Direction
Only Rare Atelier; I worked on the direction for the brands logo & product line.
Tuff world ; I handled the full brand creative direction, telling the brands story and building an ecosystem for creatives whilst overseeing its visual and product development.
Production & Operations
Only Rare Atelier; I over saw the manufacturing of the bespoke line as well as the ready to wear line
Design / Style
-Only Rare Atelier; I also directed our team to handle the product design, tested out samples and also shot a style campaign for the brand.
High fashion – I’ve created various impactful visual style campaigns for the brand which has converted to how people interact with the products.
Zttw – I’ve shot style campaigns which created a good perception for the brand in the fashion space.
Tuff world – I handle the design direction & style campaign for the fashion brand
YL collectives – I handled the brands style direction for their Pop riot collection as well as design custom pieces to style the products.
Procurement
Only Rare Atelier; I contracted tuff blocc to procure each item
Kippa Africa – I handled sourcing & manufacturing of promotional items for the company
-Tuff world – I handle product procurement for the brand
Public Relations & Marketing
I handled marketing strategy for a Dubai based clothing brand for their skating event unveiling as well as marketing campaigns for uprising artists
- Video / Photo Campaign
I’ve created strong visual appealing fashion campaigns for brands like high fashion, zttw, tuff world, YL collectives